Perception
I have been thinking about perception. For example, does Office Furniture? give away what type of service you receive? If you choose cheap furniture people do not think? – ah yes they have economised on furniture and so can in turn charge me less. Quite contrary they tend to see cheap furniture and think unsuccessful and lack of quality. Hence when choosing furniture for a business it make sense to get quality furniture as first impressions count, even if they are wrong impressions! Besides you can always charge more because you seem successful! Ironic!
Can you imagine what someone with the below office would charge?
